Monthly Archives: August 2016

  • Top 10 Things All Choreographers Know to Be True

    08232016-ChoreographersChoreography is a form of creativity that has the power to connect dancers physically, intellectually and emotionally. With each piece you develop, you’re creating a story; weaving together not only movements, but ideas and feelings, that dancers and audience members alike can relate to. Even after a long day and aching blisters, there’s nothing else in the world choreographers would rather do.

    Here are ten things that only choreographers will understand:

    1. Creativity can spark at any moment. Whether you’re listening to music on your morning commute or shopping for a new outfit or costume -- you find inspiration everywhere. A new beat or design can get choreography started in your head.
    2. Every new song on the radio is judged on a scale from impossible to easily choreograph-able. You know all the top hits before they are hits.
    3. Your self-evaluation of the choreography makes a mirror your best friend and worst enemy.
    4. Your choreography outfit style changes based on your mood. Sometimes it’s hair down, shoes and harem pants, other times it is shorts and bare feet.
    5. No matter how many times you review your notes, when it comes time to teach a routine, you won’t be able to read your handwriting.
    6. By the end of you teaching this newly choreographed piece, number counts turn into noises. Cue the boom, chas, uh-ohs, etc.
    7. You live your emotions through dance and every choreographed piece represents a part of your life.
    8. YouTube is your favorite social channel. Hours of inspiration right at your fingertips.
    9. You find yourself judging choreography in every dance movie, show and concert, and how your spin could make it better.
    10. Seeing your choreography come to life is the one of the most gratifying feelings you can experience.
  • Back to School: Last Minute Secrets for Attracting New Students

    backtoschoolBy: Julia Hilliard, Relationship Manager

    As a dance studio owner, it can feel like the summer months take center stage one day and chassé into the wings the next. This happens, in part, because summer is a very hectic time of year—between wrapping up recital season, coordinating summer classes and trying to rest and rejuvenate, time can slip away!

    But do not fear; there is still time to prepare your studio for a successful fall registration.  As parents start to select extracurricular activities for their children, use the last few weeks of summer to successfully market your studio’s unique brand to your community. Here are a few ways to do so:

    Nurture Existing Relationships

    Happy parents and dancers are your greatest advocates, so it’s important that they remain loyal and happy. To ensure their satisfaction, ask for their feedback. While you will likely receive some feedback throughout the course of the year, by distributing a formal survey, you can solicit specific feedback and show parents and students that you value their input. To maximize feedback, consider offering a participation incentive. For example, when a parent fills out a survey, enter their student into a drawing to win a back-to-school prize package.

    Additionally, make it as easy as possible for students to return to the studio for another exciting season. You could do this by offering early registration incentives or special class promotions.

    Boost Social Media Efforts

    If you’ve dabbled in marketing, you’re aware of the power of social media. Showcasing your studio’s personality and culture via Facebook, Twitter, Instagram and other channels is an effective way to reach both dancers and their parents.

    However, collecting enough content to maintain numerous social channels can be time consuming and impractical for your busy schedule. To help divvy up social media responsibilities, consider selecting a handful of your loyal, senior students to act as studio reps. You can organize your rep program in a number of ways. For example, you may ask that each rep be responsible for submitting five photos a month for your studio’s channels. You could also encourage your reps to positively promote the studio on their personal channels. Just be sure to have a conversation ahead of time about what kind of content may be deemed inappropriate.

    For additional content, don’t forget to share your studio’s news! Did you just make a big impact in your community through a volunteer effort? Did your students just win big at a local competition? Whatever the story may be, make sure you’re sharing it with your social media community.

    Emphasize Curriculum

    Help parents understand why they should choose your studio over others in the area by emphasizing your curriculum in marketing efforts. For example, if your studio really prides itself on classes for preschoolers, make sure parents know that. Alternatively, if your studio is a better fit for serious ballet students, make sure that is clear, as well. This will help ensure that you are the right fit for a particular student and vice versa.

    If you are finding that your curriculum is not attracting as many students as you had hoped, consider adding unique classes to your fall lineup like “acroyoga” or “rhythm tap.” Additionally, to help show parents and dancers that you’re tuned into the last dance trends, don’t be afraid to talk about conventions or trainings you attended over the summer to stay fresh and current.

    Any tips are tricks for recruiting new students at the end of the summer? We want to hear them! Comment below.

  • Curtain Call 2017 Collection: Inspiring Dreams

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    Dear Valued Customer,

    For 47 years, our customers have supported our efforts to grow and make a difference in the dance costume market. I have been blessed to have had the opportunity to provide the leadership and serve you, our customers, since the very beginning. It has been, and continues to be, an exciting and rewarding ride to evolve and advance our business alongside yours.

    Last year, we worked hard to inspire your creativity as choreographers and studio owners. This year, we are attempting to help make your creative visions reality by offering even more magical styling. So, thanks to your input, we are proud to present to you our 2017 collection: “Inspiring Dreams.”

    As Walt Disney once said, “If you can dream it, you can do it.” We know both you and your dancers have big dreams, and with a variety of designs that can complement any choreography and all dancers, those dreams can come to fruition. Whether you’re aspiring to choreograph a great performance, nurture the next prima ballerina or discover a hip-hop superstar, we want you to focus on achieving those dreams. Meanwhile, we’ll we take care of the rest.

    To do this, we promise to continue the same best-in-market customer service that you’ve counted on in the past. We will ship on time, provide budget-friendly options while consistently delivering the highest quality products in the industry. We understand every season comes with new challenges and obstacles, but our goal is to ease your path to the finish line. We want to help fuel your imagination while adding no additional stress, so you can instead focus your energy on creating and enjoying magical moments on the way to achieving your dreams.

    In short, we believe in your aspirations, and we’re thankful, proud and honored to be your partner on this journey towards bringing your dreams to life.

    Our very best wishes for a fabulous year,

    Tighe King, CEO, Perform Group and the Curtain Call team

    Follow us on Facebook, Twitter, Instagram and Pinterest.

  • Business Checklist for Dance Studio Owners - Q3

    In the heat of the summer, your days may be longer but your "to do" list certainly isn't any shorter! Our team put together a third-quarter to-do list that will help you prepare for next season. Take a look!

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    Download the PDF: Business Checklist for Dance Studio Owners - Q3

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