By: Amelia Smith-Fazio, Relationship Manager
As a studio owner, you have a decision to make: to offer classwear in-studio or not to offer classwear in-studio. Providing classwear is one way that you can ease parents’ entry into the dance world, giving them easy access to the trendiest apparel while also offering top-notch costumer service and robust class offerings. Some studio owners offer classwear to create an additional revenue stream, but there are other benefits that you may not have considered. Classwear programs provide convenience for parents, keep your studio organized and encourage studio pride.
- Provide Convenience for Your Customers: Parents see you as a trusted resource, so they can breathe easy knowing apparel you select will be the highest quality and will allow their dance student to practice at their very best. This means that parents won’t have to take the time out of their hectic schedules to visit several stores or peruse multiple websites looking for the correct, best or most durable outfits for their dancers. They can bring their money to a familiar place, instead of traveling to a store or navigating a website that does not offer the customer service and attention that you provide. In short, providing classwear puts a parent’s mind at ease. Additionally, for recital and competition seasons, partnering with a classwear vendor ensures that everyone has the appropriate tights, shoes and accessories to make the dancers look uniform on stage.
- Keep Your Studio Organized: Many studio owners coordinate their students in colored leotards by age or level to distinguish classes easily with one glance. For example, some have very young students in lighter colors and older students in flattering darker colors. Advancing through the colored leotard tiers help students build confidence as they progress to each new level and establishes a sense of pride that radiates through each class. Designated classwear can keep students more focused during their class, establish a sense of discipline and level the playing field amongst students.This color coordination can also be helpful to studio owner operations. During busy class schedules, coordinated classwear helps you identify levels or ages quickly so you can direct them to the right studio or warm up location.
- Encourage Student Pride: Customized gear helps students demonstrate studio pride. It also drives brand awareness while at events, unifying the whole studio across ages and technique levels. Customized studio gear is perfect for all--from excited little ones participating in their first classes to older dancers who have grown to love their studio to supportive parents. Consider stocking your studio store for a special milestone, such as a studio anniversary or a great competition season. With many apparel and accessory designs, you can choose items that reflect your studio’s unique personality.