Giving Thanks to Your Biggest Fans

flowersEach year on the fourth Thursday of November, many Americans take time to reflect on what they are grateful for. As a studio owner, it’s easy to get caught up as you juggle running your business with the holiday season, but it’s important to thank those who continue to make your studio a success all year long. Doing so shows you care for and respect your customers, which can help strengthen your relationships. Here are eight ways to thank your studio parents and dancers:

  1. Make parents feel welcomed and comfortable. If your studio space allows for it, set up a coffee or magazine station for parents to enjoy while waiting for their dancers. By making your customers feel comfortable and offering small tokens of gratitude, you show you are thinking about the long hours a dance parent may have.
  2. When students or families volunteer in support of studio initiatives or events, take time to write hand-written notes to show your gratitude. A bouquet of flowers for dancers that meet a goal or for parents that go above-and-beyond volunteering to make the studio’s recital or community event a success can also be a nice gesture.
  3. Host a Parent Participation or Observation Day, in which parents of students can experience first-hand or observe a variety of dance styles and classes. Not only will parents have fun and learn more about dance, they will leave with a deeper understanding of your studio.
  4. Thank senior students by allowing them to lead a class. It’s a fun way for students to flex their skills and take initiative with something they love to do.
  5. Organize a student and parent group outing by obtaining group tickets to a local play, musical, ballet or symphony. This allows your studio community to spend time together and enjoy the arts at a discounted price.
  6. Give a discount on classes, costumes or classwear to dancers who register for a certain number of classes or to those who refer others to your studio. Additionally, consider setting up a milestone program to recognize students that have been with your studio for five or more years. Giving out certificates or small gifts (such as framed photos, dance gear, pins or jewelry), can be a sincere and personalized way to show students you appreciate their loyalty and want them to stay and grow with your studio family.
  7. When parents put in extra hours to support studio events, organize a raffle featuring local businesses including spa days, restaurant gift certificates, or parent studio gear for them to wear to competitions. These special gifts show you recognize the work and impact volunteers are making.
  8. For students, host cast parties to help them celebrate and show that you’re thankful for the hard work that they have put in. This gives students the fun time they deserve after all of their dedication and effort.

Whether it’s a special event or gift, or simply kind words, it’s important to share thanks with your students and their families. Whichever way you choose to show your gratitude, make it personal to continue to deepen your student and parent relationships.

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