Tag Archives: fashion

  • Putting the Style in the 2018 NX3® Freestyle Collection

    By: Danielle Sten-Guillermo, On the DL

    Introducing the fashion minds behind the collaboration of Curtain Call’s NX3 2018 Freestyle Collection – Danielle Sten-Guillermo and Lance Guillermo! Danielle has shared her insight on the process, purpose and vision behind the collection!dan'lance

    When Lance and I first met in the hallway parallel to a stage door, we never realized what was to come…a forever vow in love, marriage, dance, and fashion. A companionship that took two people from two opposing worlds in dance and united them, from once a confusing manner, to the very vessel of what makes us – On the DL. The short synopsis is this: I am a stage dancer and Lance is a street dancer; I am classically trained in ballet, jazz, and contemporary techniques; Lance is street trained in the original styles of hip hop. I started dancing at the age of 3; Lance started dancing at the age of 19. Our journeys with dance did not start the same way, but it brought us together, and now, we are creatively sharing our voice in dance and in fashion.

    After establishing On the DL in 2008, Lance and I focused on fusing our techniques of movement and style into our compositions and dress. Since then we have worked in TV, Music, and Film; choreographed for companies across the country; directed/choreographed original stage performances; and instructed dancers young and old from all over the world. We both remember the first time we stepped on a movie set, the commotion, the excitement - the sheer number of people it takes to put together such a huge production - no other career can offer such a thrilling environment; and then allow you to come home to your home-base studio to create with your dancers that you help raise, mentor and inspire. We get the best of both worlds; we create for those you already know of, and then motivate the ones that you will soon get to know.

    All of that is what you get to see on the surface; the product of what we do from day to day. When Lance and I create moves or design articles of clothing, there are people that influence us in our most conscious mind. For dance, Ken Swift, Donald O’Connor, and Pina Bausch are three artists who provoke us with rational and irrational feelings. They challenge our bodies, initiate us to examine our process, and make us question our vision, leaving us every morning to hope that we have a new set of eyes to explore the world around us. In fashion, we look to icons like Gwen Stefani, Pharrell Williams, and Mos Def. The three of them are uninhibited in the way they present themselves; they can be vibrant without color and chic without simplicity. Gwen, Pharrell, and Mos Def we thank you for seeing a trend, but instead creating a movement.

    From this you have gathered that we are emotional, with a desire to be challenged, all while seeing the world with a new set of eyes. I know, I know, we are artists - so cliché! But dance and fashion should make you FEEL something, and that feeling is the very thing that keeps us ALIVE. That emotional charge is the budding factor of my chic, clean, and statement-making style; and Lance’s classic, fun, and fresh-to-death fashion flair. So when we were asked to collaborate on the NX3 Fashion Line, without hesitation we said “YES!”, and immediately got to work on putting together pieces that could be worn on stage, or on the streets; that would represent the hip hop fashion culture; and most importantly, provoke a feeling inside of all of you.

    So in the end, Lance and I leave you with this – no matter your dance journey, no matter your style preference, BE ORIGINAL…TAKE CHANCES…and MAKE A STATEMENT. Those are the reasons why we created these pieces for NX3.

    Stay Fresh,
    Danielle + Lance
    On the DL

  • See the Sparkle for Yourself

    At Curtain Call, we understand how important it is for you to be able to see and touch our costumes in person. Even better, being able to experience the flow of a contemporary dress, the shimmer of sequins, and the movement of fringe by having models bring the costumes to life! This season, we strategically placed a number of Curtain Call hosted costume preview shows throughout the country for your convenience.

    Why should you attend a Curtain Call hosted event?CCWelcomesYou-2016
    • Get an exclusive, in-person look at our new 2018 Curtain Call®, Perform®, and NX3® Collections
    • Meet your regional Relationship Manager
    • Learn about our Curtain Call for Class® program and see the latest collection
    • Come alone or bring your whole team for a costume planning event
    • Mix and mingle with fellow dance enthusiasts and dance studio owners
    • Learn about our Curtain Call Rewards program

    NEW this season… if you attend a Curtain Call hosted* event you may be eligible for a 5% Show Bonus! This show bonus, Curtain Call Cash, can be earned on all orders over $1,000 placed by November 27, 2017 and is in addition to any eligible discount! Learn more about this exclusive offer!

    If you’re not able to visit us at one of our hosted shows, stop by and visit us at one of the four UDMA events!

    For details about our Curtain Call hosted shows and to RSVP, view our Upcoming Events!

    We look forward to seeing you soon!

  • The Psychology of Fashion in Dance

    By: Leslie Scott, Founder of Youth Protection Advocates in Dance

    Christine Luca - Curtain Call Relationship Manager, Jerica Robinson - Curtain Call Relationship Manager, Leslie Scott - Founder of YPAD, and Katie Gatlin - YPAD Advisory Panel Member teaming up at Dance Teacher Web Live in Las Vegas!

    As the founder of Youth Protection Advocates in Dance (YPAD) and on behalf of our community and Advisory Panel, I am thrilled that Curtain Call has answered the call of youth advocacy by becoming the World’s FIRST YPAD Certified Costume Manufacturer! By becoming Certified, Curtain Call leads the dance costume industry by incorporating diversity, inclusiveness and safety in how costumes are designed, photographed and promoted. This is a historical and pioneering moment that raises the integrity for dance apparel around the globe!

    The Psychology of Fashion has been a field of study to assist YPAD in understanding the impact of fashion trends on young dancer's emotional health, self-esteem, body image and social media choices. Costume manufacturers influence dance industry trends and the self-esteem and body image of youth. They also influence the costume choices made by the adults in charge of youth dancers. Whether witnessing a stage performance, flipping through a catalog or consuming images of children and teens modeling costumes through social media platforms, costume companies, whether consciously or not, are educating the public on what is appropriate regarding fashion for youth in dance. In that is a call for accountability that we are so encouraged Curtain Call answered with an all-in attitude of excitement and unity!

    Over the last decade, some costume designs have started to resemble the mature clothing of adult celebrities and pop stars, but scaled down in size and marketed to children and teens. YPAD has also seen an increase in photographing children and teens in sexually mature positions and equally mature facial expressions. The verbiage used by costume companies during photo or video shoots regarding the aesthetics and abilities of the dancers showcasing their designs are important moments for youth in dance. Certain comments may have a harmful impact on self-esteem and self-compassion. Positive reinforcement based on a dancer's character and work ethic can uplift a dancer's confidence and feelings about their body, self and even each other. The choices of photos, designs and even names of costumes in catalogs send powerful messages regarding gender stereotypes, body image, diversity and more. When YPAD launched the world's first certification training for costume manufacturers that addressed these topics, we were excited to find the right fit for who would be the first to unite with YPAD! Together, we will actively counteract harmful trends and promote diversity, inclusion and holistic wellness, using costumes as the vehicle for change.

    Curtain Call not only went through YPAD Certification, but they otook it a step further in their genuine care for youth in dance. They partnered with YPAD to conduct market research on how costumes impact body image and what costume designs may be a better choice for children with sensory sensitivities. The result of this endeavor is an icon legend in Curtain Call’s catalog that share with consumers which costumes are sensory friendly, fidget friendly, offer compression, are glitter free and have adjustable straps.

    Our belief is dance is for everyBODY, regardless of size, height, shape, ethnicity or ability. As leaders, we can take thoughtful steps to give children a higher chance of success on the dance floor. When they feel confident and secure in their costume they can absorb themselves in self-expression and the joy dance has to offer. I was honored to organize and work with industry experts from YPAD’s Advisory Panel on these important endeavors. I would like to first acknowledge and thank our Advisory Panel Member Lisa Phelps the creator of SB Dance Sugar, a dance advocacy site in Santa Barbara. Lisa is the lead developer of the YPAD Certification and an amazing human and champion of youth in the arts! I would also like to thank Tiffany Prout-Leitao, Tricia Gomez, Katie Gatlin, Misty Lown, Dr. Christina Donaldson, Tomi-Ann Roberts, Ph.D., and Vanessa Terrell along with the Curtain Call team for making this campaign come to life. Tricia Gomez of Rhythm Works Integrative Dance and Katie Gatlin led our committee on costumes for children with sensory sensitivities and the development of the icons I mentioned above. Misty Lown owner of Misty’s Dance Unlimited/More Than Just Great Dancing and (YPAD’s First Visionary Sponsor!), Tiffany Prout-Leitao owner of Center Stage Dance Academy and Vanessa Terrell owner of The Pointe School of Dance spent hours conducting market research on their amazing students. Dr. Christina Donaldson and Katie Gatlin served on our Body Image committee and Tomi-Ann Roberts, Ph.D. served on our committee for Healthy Presentations of Youth in Dance for Print and Media. YPAD Director, Joseph Zanovitch, and myself managed these projects. None of this could be possible without the selfless investment of time and energy on behalf of the YPAD Advisory Panel. For more details on the exact hours and research participants read this awesome blog from Tighe King, Curtain Call’s CEO!

    Thank you Curtain Call for being more than costumes, letting kids be kids and always putting the Holistic Wellness of the dancer before potentially harmful trends and profits. Parents, dance teachers and studio owners who want to support dance organizations who represent YPAD Values can trust Curtain Call’s integrity and leadership!

  • Beyond the Dollar Sign: The Benefits of Classwear Partnerships

    By: Amelia Smith-Fazio, Relationship Manager

    Benefits of Classwear-CC4C--Dancers-in-BlackAs a studio owner, you have a decision to make: to offer classwear in-studio or not to offer classwear in-studio. Providing classwear is one way that you can ease parents’ entry into the dance world, giving them easy access to the trendiest apparel while also offering top-notch costumer service and robust class offerings. Some studio owners offer classwear to create an additional revenue stream, but there are other benefits that you may not have considered. Classwear programs provide convenience for parents, keep your studio organized and encourage studio pride.

    1. Provide Convenience for Your Customers: Parents see you as a trusted resource, so they can breathe easy knowing apparel you select will be the highest quality and will allow their dance student to practice at their very best. This means that parents won’t have to take the time out of their hectic schedules to visit several stores or peruse multiple websites looking for the correct, best or most durable outfits for their dancers. They can bring their money to a familiar place, instead of traveling to a store or navigating a website that does not offer the customer service and attention that you provide. In short, providing classwear puts a parent’s mind at ease. Additionally, for recital and competition seasons, partnering with a classwear vendor ensures that everyone has the appropriate tights, shoes and accessories to make the dancers look uniform on stage.
    1. Keep Your Studio Organized: Many studio owners coordinate their students in colored leotards by age or level to distinguish classes easily with one glance. For example, some have very young students in lighter colors and older students in flattering darker colors. Advancing through the colored leotard tiers help students build confidence as they progress to each new level and establishes a sense of pride that radiates through each class. Designated classwear can keep students more focused during their class, establish a sense of discipline and level the playing field amongst students.This color coordination can also be helpful to studio owner operations. During busy class schedules, coordinated classwear helps you identify levels or ages quickly so you can direct them to the right studio or warm up location.
    1. Encourage Student Pride: Customized gear helps students demonstrate studio pride. It also drives brand awareness while at events, unifying the whole studio across ages and technique levels. Customized studio gear is perfect for all--from excited little ones participating in their first classes to older dancers who have grown to love their studio to supportive parents. Consider stocking your studio store for a special milestone, such as a studio anniversary or a great competition season. With many apparel and accessory designs, you can choose items that reflect your studio’s unique personality.

    If you’re interested in learning more about Curtain Call for Class, check us out here or contact your Relationship Manager

  • NX3: The New Generation of Fashion

    Curtain Call® has been awarded exclusive distribution privileges for NX3™, a fresh new Hip Hop dance and apparel collection. This exclusive agreement gives Curtain Call® the opportunity to offer studios exclusive pricing on a new generation of fashion that represents the freedom of expression and style.

    The NX3™ collection was developed in collaboration with Will and Monique Wingfield, master class dance artists with 20+ years’ experience working in the dance and entertainment industry, and inspired by dancers who understand the true definition of Hip Hop is not to be defined. “Hip Hop is more than music – it’s a culture, a state of mind. It’s the way you walk, talk, dress, and act.”—Will & Moe Wingfield.

    The NX3™ collection is intended to enhance the current Curtain Call® lines and serve the dance community looking for an urban streetwear appearance that complements the Hip Hop aesthetic. Curtain Call® will continue to offer traditional costumes and accessories ensuring that all customers’ performance needs are fulfilled.

    NX3™ – Music ∙ Movement ∙ Lifestyle catalog will be available to Curtain Call customers VERY SOON!  Follow us on Facebook and Instagram for the big announcement!

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