Tag Archives: Relationships

  • Y.P.A.D.™ Certification: Special Guest - Katie Gatlin

    We are excited to share insight from YPAD Advisory Panel Member, Katie Gatlin, B.S., M.S.

    katie-galtinOver the summer months, Curtain Call and Youth Protection Advocates in Dance (YPAD), joined forces to collaborate on a Body Image and Special Needs Initiative. The Body Image Initiative focused on a dancer’s experience while trying on costumes, while the Special Needs Initiative promoted inclusiveness in dance by providing a photo shoot with a variety of dancers and providing icons (for sensory integration needs) in the costume catalog. Both initiatives were pioneering!

    I have been a dance instructor for 19 years and owned a dance studio for five years. I have my M.S. in Mental Health Counseling/Psychology and work with adolescents with a myriad of special needs and/or mental health disorders. Being a lead on the initiative committees was an inspiring and humbling experience. It is my opinion, that not only are these initiatives important but that Curtain Call has raised the standard for costume companies. Creating icons for costumes that cited a source for compression needs, fidget needs, and which fabrics are not as itchy; (to name a few) not only assists instructors in choosing a costume for individuals who have special needs but also dancers who have sensitivities. It would have been invaluable to have notation regarding a variety of sensory needs when I ordered countless costumes while I owned a studio. The process of developing icons and categorizing the costumes allowed me to truly conceptualize and appreciate the various nuances of costuming that may affect dancers differently.

    The Body Image Initiative was particularly intriguing but also a bit triggering. When in college I was hospitalized for anorexia nervosa and costuming typically triggered me and my disordered eating and body image. A dancer has a multitude of opportunities to scrutinize their bodies. Dancing in front of mirrors, seeing videos and pictures of themselves, and trying on countless costumes. Although many dancers are excited to receive their costumes, some may experience anxiety and/or deflated body image and self esteem. Through a variety of medias, females learn to view their bodies as objects rather than the intricate machines that they are. Media portrays a narrow and strict definition/idea of what a body should look like or what is socially acceptable. Those that do not fit that definition/idea may feel shamed. That is then compounded by adolescence and their perception. It is a slippery slope and one that needs to be acknowledged and discussed. The Body Image Initiative provides a qualitative glimpse of this process and also provides insight and talking points for studio owners and instructors.

    For many, dance is cathartic and a form of release and expression; however, during a variety of experiences (costuming, competition, recital, etc.) dancers’ insecurities can be magnified. Both of these initiatives revealed a plethora of talking points in regards to the costuming aspect of the dance world. Dance is more than just movement and counts, it is a total body experience that requires the mind, body and spirit of the being. Understanding all that encompasses a dancer’s experience will allow us to better serve our dancers and their needs. The popular YPAD hashtag, put the dancer before the dance, is given clarity through these initiatives. Curtain Call leads the industry in this standard and has proven time and again to put the dancer before the dance.

    For more information regarding YPAD, please visit ypad4change.org.

    Read the full Body Image and Costumes Exclusive YPAD Research article.

  • Traditional Meets New Age: Relationship Managers Rely on “Personal Touch”

    Author: Ashley Zimmerman

    In a world that’s increasingly high-tech, with so many impersonal interactions taking place via email, text messages, and social media, it’s nice to take a step back and connect with people on a personal level. Curtain Call’s relationship managers do just that.

    One thing that really differentiates us from other organizations—not only in our industry, but also in many others—is our focus on building personal connections. We really get to know our customers, we pride ourselves in serving as their advocates and we absolutely love being there to brainstorm new ideas with them.

    From talking about ideas that make a performance really special, to making sure that everything arrives as planned and on time. From following up after the show to hear about how it went, to discovering new opportunities to not only meet—but exceed—customer expectations. These personal connections are priceless both to us and our customers.

    I’m one of 12 dance relationship managers at Perform Group. We’re your voice to the company—to design, to customer service, to the president of our company! One of the favorite parts of our job is getting feedback from our customers to understand their pain points and to help remove them.
    We are trained ballerinas, competition dancers, and hip-hop street dancers. From picking out costumes to discovering new industry innovations to make their businesses run efficiently and successfully, we work as a team to ensure the best experiences for our clients.

    We also understand their customers. And, because we’ve worked with clients all around the country for 45 years, we’re able to bring our clients best practice ideas and emerging examples of what we’ve seen work for other dance studio owners.

    Our relationship managers are all about personal touch so once you’ve browsed through our costume options—in one of our exquisite hard copy catalogs, or online—we love to brainstorm with you about how we can help make your next performance memorable. We’ll work with you to make sure that no details are left to chance, that your deadlines are met and that your order is exactly as you expected.

    We also like to hear from you after the performance. That’s when we often learn the most about your needs and how we can deliver even more value the next time around.

    If you’re one of our customers, and are comfortable sharing a story, please do. Even if you’re not a customer yet, we’d love to hear from you! Share your comments below, or give us a call. We’re here to help. It’s what we love to do!

    Feel free to take some time to learn more about our Relationship Managers.

2 Item(s)